All About e-Business

Google Adsense Page Positioning

2010-10-08T18:05:00.001-07:00

by: Kenneth Elliott

Correct positioning of your Google adsense ads can make or break your success with the Google adsense program. Why is this true? Some studies suggest that eye positioning on website gravitate to particular sections of web pages. And if you don’t have the necessary ads in these positions you will not get the clicks.

I talked to countless people that have great traffic, some with 300 to 1000 new visitors a day that say that they only make approx. at max $10 to $20 dollars a month on the adsense program. What a shame. But when I look at their websites the ads are either buried in wording that no one usually pays attention to or the ads are located in positions that just don’t call any attention to their presence.

So were the best locations for you Google adsense ads. Well, I have found the number one best place for the ads are near or in proximity to your main menu. Why near your main menu. Because you know that visitors eyes will and always look for the menu structure of your website. So the common places for placement should be to the top right, the very top under your menu, or the top left. These are the most common locations for you main menu.

But what about the color scheme of the Google adsense ads? Yes, color is very important. You have to make the ads looks as seamless as possible. Here is an example on one of my website http://www.pottery-barn-outlet.com. Here I decided to position the ads at the very top right under my main menu. In direct eye contact. Also, remove the borders; just these two changes will increase your adsense proceeds one hundred percent.

By using these tactics I was able to increase my adsense click through rate significantly depending on traffic level and people's interest.

Take my advice and give it try. I believe you will see a change and hopefully make adsense a more pleasurable experience.

DO NOT USE Free Domains

2010-10-08T18:02:00.000-07:00

by Musthofa Hadi

Sorry if I am telling you a bad things to hear now. But I am telling you seriously.

Avoid.. Never use free domain to run your online business. If I am telling you in other words, so you are the same just like you make your own time-bomb in your company. If you do in that way, what can I say more?.. YES, its just like you have give your productive business to anyone who want to take it.

Remember, 'the man behind the door' or commonly we call it 'administrator.' Who is that guy anyway? Abseloutly, they are the real boss which have the business. So let me tell you in the more simple way right now. So, if you are running your online business by free domains, it just the same like you let anyone to take control of your own business.

2 Things that You must remember

2010-10-08T17:56:00.000-07:00

by Musthofa Hadi

Many netpreneur or online marketer have the same problem while they try to boost their marketing acts. Even, they forget that their powerfull tools and prospects are always around them.
These are 2 tips that you may conduct, those are:

1. Inside marketing
a kind of marketing which running among its own environment to optimize its acts. almost all of professional online marketer use this way, that's opt-in email. You will never know howpowerfull it is until you proove it by your own experience.

2. Interactive marketing
Yes, another weapon which usually forgotten is the concept of interactiveness. During the boosting technology of internet, so many people think that its wonderfull technology already done averything. NO, it is wrong! I am gonna tell you one of internet weakness is lack of personification, so that we need to create more interactive ways in conducting our marketing campaign. Manage your prospects to be involved in your marketing system, so.. you will find out the amazing result.

Know Your Competitor

2010-06-26T19:31:00.000-07:00

by Musthofa Hadi

Not every website or blog could reach success on their productivity target in running their online-business. One major thing which still popularly forgotten esspecially for rookies is the "competitive idea".

What I am gonna say here is, commercial and productive keywords. Idea which could deliver us so many visitors to our website. So, it will means just like send us a lot of dollar. WOW.

Many people just focuses on their hobbies or hot issues to fill their commercial site or blogs. They usually forget that their idea have to drive to competitor analysis, so they just trying to play on a very hard competition on their market.

The 3 Secrets of The Success Internet Marketer

2010-06-26T19:28:00.000-07:00

by Bob Bastian

You may have the same questions just like anyone else,-
what is the actual secret to be successful on Internet
Marketing. How come they look so easy to get much
money from internet?

It's not about how smart they are,- based on any major
of study background, even the availability of money
to roll with. NOT AT ALL..!!

Here are the true secrets:

1. Having the right mindset of e-business or
internet marketing.
It means that you must have the right paradigm while you
start your business on internet. If you hear 'online
business' and then you directly perceive that it deals with
'fast money' or 'the fast way to get rich', so your
perception is WRONG !!
Online business is just one kind of 'business', which also
needs some money, time and commitment to get your
success. People who has wrong perception or paradigm
about this could be more easily directed into the wrong
action.

2. Having the right attitude.
It means that your daily behavior would simply affect
your success while doing this business. Someone who has
no self discipline and is lazy could not be run well on this
business. As you already known,the previuosly-mentioned
two secrets need good implementation. It will means
nothing if you miss the last secret.

3. We have to follow the right system.
A good system is just like a map. It can gives you some guidances
to make your work can be more efficient and effective based on
your business-scheme. The person who has already a good
mindset and attitude might still get lost if they don't have a map!.

Community-sites as Your Amazing Promotion Media

2009-10-18T16:09:00.000-07:00

by Musthofa Hadi

I have been conduct research for this by my self. And, amazing.. It proven.

And what I like most is, it just free ads. We do not have to pay at all except our connection. So, we can do it with browsing either.

Community sites already have it's own system that we can use to get many multiplier effect on our promotion act. And after we have many friends, it just work independently even without your money and hand-clicking.

The key is, just find your targeted segment from the profiles provided, match it with your product/service offering.

Deffective Affiliate Marketing Programs

2009-08-27T18:08:00.001-07:00

by Musthofa Hadi

So many affiliate programs provide and offered to us. But actually, we have to be more selective to deal with. Because in my opinion, not all affiliate programs suitable for us exactly.

There are some reasons for my point here, such as I will try to describe here:
1. Know the product characteristics first before you decide to buy it.
2. Understand the way you may contact to its potensial market.
3. Better inner-interest means better productivity for you to move on the market.
4. Do learn the detail prove from some testimonials and read it carefully.
5. Promotional acts are very crucial things to blow up your URL.
6. Do not emotionally influence by their execellent web-copywriting, think rationally.
7. Some of those offering are deffective.

E-Business Investment Challanges

2009-08-07T23:30:00.000-07:00

by Musthofa Hadi

There are some crucial challange on IT for business investment. No matter whether is it a small or even a big business, they both have some common problem or challanges, actually.

Here are some of that challanges:
1. IT for business investment always need a lot of fund. It would requiring a strategic budgeting from the company.

2. Many companies move on IT investment based on a simple prediction and lack understanding of product specifications and features. So, they believe that a product which on a market trend position are always the best.

3. The other problem is lack of knowledge and mastering the new product operational, so off course it would bring larger risk of product damage by the reason of wrong step of usage.

4. The wrong calculation of the depresiation versus technology trend. Not just calculating the economic linear depresiaton such as in accounting methods. The great dynamic of techno-trend will result more quick expired of usage. Even we may found it still in a good condition, physically.

How e-business IS Could Going Bad?

2009-01-23T17:16:00.000-08:00

by Musthofa Hadi

Some issues that commonly happen on setup e-business IS that bring to be fail, there are:

1. A matter of miss-perception, what I just try to say here is a wrong perception that believe that IS is the major thing. Actually NO!.. NEVER forget commitment and consistency.

2. The information system that hve been build less of interactiveness.

3. And the other one is come from the subject, the human resources. It will bring a serious problem if they do not adaptive enough to the proccess of developing system.

IT Investment Strategy - Be Best

2009-01-23T11:02:00.000-08:00

by Musthofa Hadi

This is actually a second choice of IT investment strategies. And here are some advantages of the "Be Best" strategy;

1. The human resources always be motivated to exploring the most optimal ways to do things for the company.

2. Boosting the issues and policies on efficiency, so it also means a low cost and higher productivity.

3. And off course, it could bring a higher contribution margin. So, the company could larger opportunity on developing some new strategy because they have more financial strenght.

IT Investment Strategy - Be 1st

2009-01-23T10:52:00.000-08:00

by Musthofa Hadi

YES, just the same rule on business also on marketing. Here, one of the most powerfull strategy on IT investment for the company is just BE FIRST.

What are the advantages of this strategy? some of them that we could define here are:

1. A great motivation of human resources to always develop and adapting the new technology.

2. Empowering the company brand image on market or public.

3. Resulting some new opportunity by the strenght of the absolute advantages of being the pioneer.

4. The company would have a great opportunity to be the market leader.

Focus is The Main Key

2008-12-14T19:27:00.000-08:00

by Musthofa Hadi

For online business, being focus is one of the top key to be success. Even, I can say that if we are out off focus, our business will be grow too slow.
No need to enforcing our resources to do some business at the same time, I think,- especially when our business still on the start up phase. Believe me, I will destroy you at all.

Learning e-Business is a Great Investment

2008-10-25T16:17:00.000-07:00

There are a lot of reasons why learning e-business is so important now. You might already known some of those reasons from the other sources. But, now I would like to share my opinion to you all.
by Musthofa Hadi

So, when I've been asked a kind of question like "why we need to learn e-business?" Here are my answers:

1. E-business is your future business.
Every business function had been set to be computerized and link to internet. And on other hands, we also can see the amazing number of transactions and dollars on e-business technology usage. I have a data that on 2005 there are U.S. $ 172 billion shopping online, up from just $38.8 billion in 2000. What an amazing trend, isn't it?
This also tell us about how large the opportunity still exist.

2. E-business is about how to doing business on a very smart way.
Yes, VERY SMART. And all the task could set automatically. We just set up first, and then 'the machine' will do the other works for you. Even when you are sleeping, or do any other activities.

3. E-business is about how to doing business on a very efficient way.
One of the main advantages of the internet technology is the scheme of 24 hours and 7 days a week. Even, it can be accessed anywhere. So, would you mind to tell me the other ways to make a network of relationship more faster now? Can you give any other easier way to do so?

4. Learning e-business include learning about any kinds of business models
So, it's just the same like we do one thing, but we could achieve some things together at the same time. By learn e-business we also study about a lot of business model -at the off-line way.

4. Enhance of the modern technology.
The technology have been build for us, so let us be the person who learn to take some benefit from it, do not waste it.

The Principles of Honesty and Integrity

2008-10-25T16:14:00.000-07:00

by Musthofa Hadi

Honesty and integrity. Perhaps, those two words are things that can reflecting what I really like about doing e-business. How can? Here are my explanations.

It has a very good system of tracing.
With internet technology nowadays, actually we don't need to worry or having any doubt about doing e-business. Because the e-business system is build on internet technology which give us guarantees to be more easy to trace our business partner more comprehensively and quickly. By knowing general identification of our partner, we have a large opportunity to find out their credibility to have a business with us by using internet. Not only who they are, where they actually exist, how big the company is, but also we can see their performance record. We can do it so easy and quick. Any client might lie to you, but the internet business system will not.

It has a very good model of commitment agreement.
Yes, I think that on e-business although we also have a large opportunity to present ourself to be anyone, we can pretend to be someone else, from anywhere else. But the transaction had already set to ask you some information requirements and if you do not fulfill those points, so you will not allowed to continue your transaction process. Beside, the system has been build to take any kind of records so those information can be trace. Although sometimes we can see that not everyone can access those records easily. Yes, it's already be an informal commitment, so it could prevent anyone for doing something bad to another on internet. If you make any fraud of it, you can be claimed, and off course to be black-list. It will make our business die.

Avoid the trap

2008-04-14T04:26:00.000-07:00

by Musthofa Hadi

Do you think that I am just kidding right now? NO!.. I am so serious when I tell you this. Yes, I feel that I have to warn you about this. Do not over optimistic. No over estimate here please.

What I mean here is, I am gonna tell you that you have to carefully screen out of the business trap here.

It's not true when you just trying on running your online business by collecting the prospecting customer data or what we usually call it potential customer. All you have to do now is, believe me. If you only look up the demand score, so you are making your own trap over there. Remember, that you also have to collect its potential supply and how good our competitors are. Let me remind you again, the market always consist of two major things, they are 'supply' and 'demand'.

Blogging is Very Powerfull

2008-04-10T08:46:00.000-07:00

by Musthofa Hadi

Even if we compare to email marketing, blogging sometimes are more effective to drive visitors and for conducting presentations. Other possitive thing, blogging could give more expressive approach to the prospects.

A lot of element can be also drive to other income generator. We could use our blog as a marketing survey's tool, also building a wonderful interactive communication with customer.

Side by side guiding and forum feature may also develop here to become more powerfull.

Never trust resell right products bonus

2008-03-03T11:09:00.000-08:00

by Musthofa Hadi

Many ways to get the buyers attention. One of those I mention is offering bonuses. So many bonuses clould be provide and offer to the prospects. Some of them I am gonna tell you that is resell-right products.

What are their relevance here?..
Hmm.. Whatch out of it selling point. Too many people offer its kind of bonus, even which actually those are the same things. So, I just want to make you sure that what I say here is true, please collect or visit some books or netpreneur system offering. Try to take act on buying althought you never finish it actually. So, you will find that what I am telling you right now is real fact.

So, by now, never be lied again by those kind of bonus offering. Look very carefully on this!. And take your revaluation check before your net-ordering.
Hope that this information can be useful to you all.

Do not act at your 1st chance

2008-03-03T10:53:00.000-08:00

by Musthofa Hadi

What I mean here is, I am gonna remind you that you should not take action directly on your 1st offering read. Whatch out of the magic of mail-copy or web-copy design. Yes, there are too many people who are so smart on doing these. They will try too make you hypnotized, only by their powerfull mail-copy or web-copy.
I tell you this, it is the matter of defective merchandising. So, let us be more careful on reading.

Know the weaknesses such as its stenghts

2008-03-03T10:44:00.000-08:00

by Musthofa Hadi

YES, I am talking about internet here.. and how good we are on understanding of it stenght and weaknesses.

I tell you that is very important to know well about this, or you may fail and fail again on your internet marketing campaign. There are so many possitive things same as its negative things actually.

So many information and feature that you may use on, means that also conduct the opposite consequences of many fraud which may resist your acts.
In the other side, there are just a little bit difference between target marketing and unsegmented marketing here. So, how good we could understand and analyze this. Until we can answering, whether it is an opportunity or a threat. :)

Marketing-Act are Crucial

2008-02-29T10:06:00.000-08:00

by Musthofa Hadi

When you already do e-business, do not forget that you are running real business. A business always needs some kinds of treatment which ask you to take a lot of movement to have good progress day by day.

Same like you do on off-line business, actually the business chains still work here. So, we have to think and organize well about our input, how to proceed, dan what kind of product that we could deliver to our customer.
One of my focus here is to tell you that you may not lose your consistency during you do e-business.

Remember there are a lot of resources which need to proceed, even you also have to think and act progressively to meet your best and low cost input. moreover, you need the guarantee that your supply chain also works well so that we could avoid lack of supply on the next rounds, and so on.

Rookies on this business commonly lose their consistency when they manage their online business. Many of them think that online business just need to be set up on the beginning, and after that they will get automatic income from their outomatic income generator. What I am telling you right now is to remind that marketing is always be the major key to run your business, no matter both off-line and on-line business.